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Almost all advertisers in India using products powered by Meta’s AI

India stands out as Meta AI's primary market with substantial growth, emphasized by Nicola Mendelsohn, Meta's VP of Global Business Group. She praised India's evolving digital engagement, highlighting WhatsApp's central role and the nation's keen adoption of Reels. Meta's AI investments in India have sparked transformative interactions, especially in sectors like aviation. Mendelsohn commended Indian businesses for embracing AI tools, including the LLaMA model, fostering personalized messaging. The region's innovative drive and collaborative ethos bode well for Meta's commitment to advancing AI solutions and nurturing enduring partnerships amidst global uncertainties.



Nicola Mendelsohn, the Vice President of Global Business Group at Meta, highlighted India's pivotal role as the largest market for Meta AI in terms of usage. She expressed enthusiasm over the remarkable growth the company is experiencing across its platforms such as Facebook, Instagram, and WhatsApp.

 

Mendelsohn emphasized the transformative impact of Meta's investments in AI in India, stating, "The way people are engaging with our platforms is evolving significantly. WhatsApp stands as the core of India's digital interactions, and the nation is wholeheartedly embracing features like Reels."

 

Reflecting on Meta's exceptional performance in the second quarter, Mendelsohn described it as the "strongest ever" globally, with particularly exciting prospects unfolding in India. She lauded the innovative utilization of WhatsApp in the country, noting its pioneering role in connecting individuals and businesses in novel ways.

 

India's progressive adoption of AI-driven technologies was underscored by Mendelsohn, who commended the platform's application in diverse sectors like aviation and bus transport. She highlighted the groundbreaking potential of WhatsApp's functionalities, including voice-based interactions and ticketing systems, which cater to a diverse user base in the country.

 

Mendelsohn praised the receptiveness of Indian businesses towards Meta's AI-powered solutions, noting the substantial returns on investments for advertisers leveraging these tools. She also lauded India's leadership in embracing Meta's Large Language Model, LLaMA, with businesses leveraging the platform to deliver personalized messaging at scale.

 

In a testament to India's innovative spirit, Mendelsohn lauded local business leaders for their embrace of AI technologies, citing a successful partnership with Flipkart that significantly boosted revenue through AI-powered campaigns. She expressed gratitude for the collaborative relationships fostered in India, emphasizing Meta's commitment to supporting businesses amidst geopolitical uncertainties.

 

The vibrant landscape of innovation in India, especially in the realm of AI, was celebrated by Mendelsohn, who acknowledged the country's pivotal role in driving educational initiatives through engaging and personalized content. She affirmed Meta's dedication to empowering businesses in India through cutting-edge AI solutions, underscoring the enduring partnerships and mutual growth opportunities that define the company's presence in the region.

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