Mattel unveils the stunning Barbie Diwali doll, a captivating tribute to India's festival of lights, celebrating cultural diversity with traditional Indian elements crafted by designer Anita Dongre, marking Barbie's evolution towards greater inclusivity and representation.
In a vibrant celebration of India's rich cultural heritage, Mattel has unveiled its first "Barbie Diwali doll," a stunning tribute to the festival of lights. This captivating addition to the Barbie family aims to honor the largest Indian festival of the year, Diwali, which is marked on Western calendars on November 1, although some traditions commence the festivities a day earlier.
Crafted in collaboration with renowned Indian fashion designer Anita Dongre, the Barbie Diwali doll is a vision of elegance, adorned with traditional Indian elements that radiate beauty and symbolism. The ensemble features a cropped top (choli), a floral vest (koti), and a patterned, ankle-length skirt (lehenga), meticulously designed to capture the essence of Indian fashion.
"In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture," Dongre expressed with enthusiasm in a news release.
Dongre's design philosophy seamlessly blends "modern aesthetics with traditional craftsmanship." The lehenga, a true masterpiece, is adorned with intricate patterns of dahlias, jasmine, and Indian lotus, symbolizing strength and beauty. Complementing the ensemble are golden bangles and earrings, "reflecting the radiant lights of the festival."
Lalit Agarwal, country manager for Mattel India, shared the brand's vision, stating, "Through the doll, we hope to showcase India's vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity."
This dazzling Diwali doll marks another milestone in Barbie's journey towards greater inclusivity and representation. Once known for a singular depiction of beauty, Barbie has evolved to embrace diversity, offering dolls in 35 skin tones, 97 hairstyles, and nine body types. The brand has also paid tribute to trailblazing feminist icons, such as Celia Cruz, Bessie Coleman, and Anna May Wong.
"Barbie used to be a more singular reflection of beauty and more one-dimensional," acknowledged Lisa McKnight, Mattel's executive vice president and chief brand officer. "Today, there are many Barbies, and we've got multiple views of the brand."
As the five-day Diwali celebration approaches, with its gatherings, fireworks, feasts, and prayers, the Barbie Diwali doll stands as a symbol of unity, diversity, and the triumph of light over darkness – a beacon of hope and joy for children and adults alike.
コメント