Google India has announced two new initiatives at the ongoing Google News Summit to support the Indian language news ecosystem and broaden the Indian language web.
Good News has added Gujarati and Punjabi, bringing the total number of Indian languages to ten. The company reports that the languages will be available in the future weeks. In addition to Bengali, English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu are also available.
Google India's country manager and vice president, Sanjay Gupta, commented on the new initiative as follows: "Google has been a long-standing partner of the news industry, and the Google News Summit is our effort to facilitate discussions and knowledge sharing that can aid the news industry in its transition to digital. The addition of supported languages on Google News is one way in which we hope to continue fostering the growth of the Indian-language internet, so that an increasing number of users can harness the power of information. Publishers of news content are essential to this initiative, and we remain devoted to partnering with the news ecosystem."
Additionally, the company has requested that news publishers throughout India collaborate with Google to develop their online news products. The GNI Indian Languages Programme, which was announced earlier this year, has already received over 600 applications from Indian news publishers. Over 300 publishers have been selected to participate in the programme, which will assist them in modernising their digital ecosystem and enhancing the user experience across web, mobile, and app platforms.
The initiative aims to empower news publishers by granting them access to vital resources and support. The programme will be delivered in English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi, among others.
"Given the ongoing digital transformation, there is an enormous opportunity for the proper content on a global scale, particularly in India, where UPI enables frictionless transactions and subscription models. In this deeply aspirational nation, particularly among the youth who seek knowledge for a prosperous future, there is a palpable desire for trustworthy and credible information. There is compelling evidence that many Indians are prepared to regularly pay for premium content. Nandan Nilekani, founding chairman of UIDAI, added, "In this rapidly changing society, authenticity and credibility are of the utmost importance, and an infrastructure that fosters continuous learning and is supported by AI places one in a strong professional position."
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