Marketing Musings: Mann ki Baat has proved to be a superb marketing strategy

The Prime Minister recently completed the 100th edition of his monthly podcast to the nation – Mann Ki Baat. Politics apart, it deserves evaluation as a communication and marketing exercise. A programme cannot be sustained for an uninterrupted stretch of nine long years by tenacity alone. State sponsorship can ensure continuity but not listenership. Audiences are prone to fatigue. Even professional speakers tend to develop ennui over time. This requires exceptional content management expertise, which is the key to successful...

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