It’s not easy being a blind person anywhere, but perhaps even more so in China. In a country that counts 85 million disabled people as of 2018, 17 million of those are visually impaired.
What makes their life harder than most is that they are often met with daily hurdles that would be unthinkable for blind people in the West. Being denied access to a café because of their guide dog, or being asked at work whether one needs help typing are just some examples.
Chinese people’s seemingly indifferent attitude to the needs of the disabled can also be attributed to their lack of representation in the media. Chinese beauty standards are also less inclusive than what we are accustomed to in the West, resulting in disabled people effectively leading their lives in the shadows.
P&G’s haircare brand Rejoice released a campaign tackling the stereotypes surrounding blind people in China, starting with a most insidious one: that disabled people are not beautiful.
But things are changing.
Read More at https://daoinsights.com/works/pg-china-releases-emotional-ad-showing-the-hidden-life-of-chinas-blind/
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