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The Hindu Guru's Book Chosen by Apple Founder Steve Jobs for Distribution at His Memorial Service

After Steve Jobs' passing, he left a meaningful gift for loved ones—a copy of "Autobiography of a Yogi." Mark Benioff highlighted Jobs' connection to introspection and intuition. Jobs' deep spirituality influenced his meticulous memorial planning. The book's impact on Jobs was profound, shaping his beliefs. Benioff advised Apple to rediscover its identity amidst competition, emphasizing authenticity. Tim Cook praised Jobs' unique leadership style, focusing on innovation and teamwork for Apple's future success.



In a poignant and profound act of remembrance, the late Apple visionary, Steve Jobs, left a lasting gift for his close companions and associates—a simple yet profound token that encapsulated his beliefs and values. This gift was none other than a copy of "Autobiography of a Yogi" by Paramahansa Yogananda, a revered Hindu guru. The book, discreetly distributed in unassuming brown packaging, bore a profound message about self-realization and inner reflection.

 

Years after Jobs' departure, Mark Benioff, the CEO of Salesforce, reminisced about Jobs' affinity for the book's themes of introspection and self-discovery. Speaking at the TechCrunch Disrupt conference, Benioff shared how Jobs deeply resonated with the concept of actualizing oneself and harnessing the power of intuition. According to Benioff, Jobs believed in viewing the world from an internal perspective, emphasizing the importance of intuition as a guiding force in decision-making.

 

Benioff also shed light on a lesser-known aspect of Jobs—his profound spirituality, which manifested in meticulous planning even in his final days. Jobs meticulously orchestrated every detail of his memorial service, from selecting speakers to curating the guest list and performances by artists like Bono and Yo-Yo Ma. As a parting gift, each attendee received a copy of "Autobiography of a Yogi," symbolizing Jobs' enduring message about the significance of introspection and self-discovery.

 

The significance of Paramahansa Yogananda's book in Jobs' life is profound. As highlighted in Walter Isaacson's biography, Jobs first encountered the book during his teenage years, revisiting it later during a sojourn in India, and making it an annual tradition to reread its profound teachings.

 

Looking ahead, Benioff offered advice to Apple in navigating the competitive landscape it faced. With rivals like Samsung and Google's Android devices posing challenges and Apple's market share fluctuating, Benioff urged Apple to rediscover its core identity. He emphasized the importance of Apple staying true to itself instead of trying to emulate Jobs, encouraging the company to honor its legacy while projecting confidently towards the future.

 

Reflecting on his time working with Steve Jobs, Apple's current CEO, Tim Cook, shared insights into Jobs' unique leadership style. Cook described Jobs as a "very different kind of CEO," underscoring Jobs' unwavering focus on product innovation and his belief in the transformative power of small, dedicated teams in achieving remarkable outcomes. Jobs' legacy continues to inspire Apple as it forges its path forward, drawing strength from its past while innovating boldly towards the future.

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