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What Apple’s big bet on India means for the tech giant’s future


Tim Cook had to wait seven years to go back to India after going there for the first time in 2016. In April, the CEO of Apple went to India to open two flagship shops, one in New Delhi and one in Mumbai.


Angelo Zino, a senior analyst at CFRA Research, said, "Apple CEO Tim Cook actually went to India earlier this year to be there when those two stores opened, mostly because he sees India as a huge opportunity." "We think that India is going to be a lot like China in a lot of ways, and that their markets are going to be a lot like China's as well."


Since 2017, Apple has been making older versions of the iPhone in India. The company started making the iPhone 14 in India in 2022. This was seen as a big change in the way it made things. About 3.5% of all iPhones were made in India that year. Apple wants to build 25% of the world's iPhones there one day.


Willy Shih, a professor of management practise at Harvard Business School, said, "The main reason Apple decided to diversify their production was because they saw how some of the problems in China were caused by their Covid zero policy and how vulnerable they were if they didn't have a wider supply base." "Without that larger supply base, they had production problems that hurt their sales. If they had more sources, they might not have been hurt as much."


On paper, making more iPhones in India instead of China sounds like a good plan. In the real world, it's hard to find the right people, build the right machinery, and figure out how to follow all the different rules. Apple rejected CNBC's request for comment.



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